sora
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Text-to-video in advertising: Where are we now?
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
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What vibes is the Toys 'R' Us AI ad giving you?
The toy brand's short film, which premiered at Cannes and was created almost entirely on OpenAI’s new text-to-video tool, has sparked online backlash from creatives.
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Initiative names new Thailand CEO
Mediabrands' Sora Kaitkanarat is promoted to the role.
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