sonic

Gen Z does not care if your brand is popular
Nov 27, 2023
Rex Hirschhorn

Gen Z does not care if your brand is popular

Why branded sonic is more effective than licensed music.

Will 2022 be the year of the 'sonic boom'?
Feb 24, 2022
David Courtier-Dutton

Will 2022 be the year of the 'sonic boom'?

Ten predictions for the sonic branding and marketing industry in 2022.

Anatomy of a sonic logo
May 4, 2021
Lucas Murray

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.

Sonic identity: Come on feel the noise
Jun 11, 2015
Hollie Jones

Sonic identity: Come on feel the noise

Hollie Jones of Kiosk explains why brands need to craft an aural identity to win in the experience economy.

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