sofy

Jun 14, 2016

Sofy BeFresh imprisons 'period people' to stand out in too-serious category

From Australia: ‘Sofy BeFresh No Escape’ for Unicharm by J. Walter Thompson Melbourne

Oct 16, 2014

Period pain got you down? Take an AR selfie with your sanitary pad

SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.

Apr 4, 2011

Unicharm rolls out new phase of micro drama for Sofy

SHANGHAI – Japanese hygiene product manufacturer Unicharm has launched a new wave of ‘Miss Sofy’-themed micro episodes to promote its Sofy Sanitary Napkins brand in China.

Apr 1, 2011

Unicharm rolls out new phase of micro drama for Sofy

SHANGHAI – Japanese hygiene product manufacturer Unicharm has launched a new wave of ‘Miss Sofy’-themed micro episodes to promote its Sofy Sanitary Napkins brand in China.