sizzler

CASE STUDY: How Sizzler and Y&R Thailand achieved 'Royal' results
Jul 27, 2012
Staff Reporters

CASE STUDY: How Sizzler and Y&R Thailand achieved 'Royal' results

Faced with rising costs due to inflation, restaurant chain Sizzler needed to find a way to increase its prices without jeopardising its brand perception. It worked with Y&R Thailand to find insights into Thai culture that would help increase profits in the chain’s restaurants.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced