sir john hegarty
Don't mistake technology for creativity: Sir John Hegarty
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
IAS launches Upstarts for young industry professionals
SINGAPORE - The Institute of Advertising Singapore (IAS) has launched Upstarts, a not-for-profit organisation with the mission of inspiring, educating and providing support and social networks for young professionals under 30 in the communications industry.
UPDATED: Exclusive interview with Nigel Bogle on Publicis' BBH acquisition
GLOBAL - Publicis Groupe has acquired the Bartle Bogle Hegarty (BBH) network from founders Nigel Bogle and Sir John Hegarty and their partners, but the agency famous for its black sheep icon and "When the world zigs, zag" mentality will retain its independent streak even as it becomes a wholly owned subsidiary, Bogle told Campaign Asia-Pacific this afternoon.
VIDEO: BBH's Sir John Hegarty on eradicating scam and maintaining the identity of Asian advertising
SINGAPORE - Sir John Hegarty, worldwide creative director for BBH, again touched on how scam in the Asian advertising industry has to be eradicated in a recent interview with Media.
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