showrooming
Audi rolls out global VR experience to get people back into the showroom
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Nearly all consumers in Asia’s developing nations ‘showroom’: TNS
ASIA-PACIFIC - About 90 per cent of Asians from developing nations admit to ‘showrooming’—visiting stores only to test products and to buy them later elsewhere—compared with 29 per cent in developed nations and a global average of 33 per cent, according to TNS.
DATA POINTS: 'Showrooming' in Asia
Showrooming is widespread, but marketers should see that as an opportunity rather than a threat. That's according to TNS, which provided this set of infographics detailing who is showrooming, how they're interacting with their mobiles devices while they do it and how retailers can get involved. Please see the related-article link at the bottom of the page for more on the TNS findings.
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