shot on iphone

Jan 13, 2025

Remember discmans? Apple's CNY film will take you back

Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.

Nov 19, 2024

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

Feb 13, 2023

Apple CEO Tim Cook gushes over latest 'Shot on iPhone' Bollywood film

WATCH: TBWA rolls out the second 'Shot on iPhone' film of 2023, this time in partnership with multi-award winning Indian director Vishal Bhardwaj.

Jan 13, 2023

‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film

WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.