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STB's Singapore Wanderland in Roblox: Success or marketing stunt?
Jul 4, 2023
Shawn Lim

STB's Singapore Wanderland in Roblox: Success or marketing stunt?

Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.

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