selling

How Hatchimals became this year's toy craze
Dec 23, 2016
Diana Bradley

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.

Q&A: Mary Kay is not a cult, and China loves direct sellers
Oct 8, 2013
Jenny Chan 陳詠欣

Q&A: Mary Kay is not a cult, and China loves direct sellers

CHINA - KK Chua (pictured), the Asia-Pacific president of Mary Kay, speaks about how China sales have surpassed the direct-selling brand's home market. Salesforce motivation, not founder-worship, is key.

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