selfridges

Evisu strives to reverse the wheels of fortune after five years in the red
Sep 6, 2013
Benjamin Li

Evisu strives to reverse the wheels of fortune after five years in the red

HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.

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