searchgpt
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Sep 3, 2024
Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
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Jul 31, 2024
SearchGPT: Disruption or hype? APAC experts share their thoughts
SOUNDING BOARD: SearchGPT is currently in beta testing with a limited number of users, with plans to be integrated into ChatGPT eventually. Campaign consults industry experts to determine if this new tool is truly a game changer or just another spike in the tech innovation hype cycle.
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