search marketing
Synergy Search: The future of search marketing
In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.
Microsoft updates Bing Ads with Price Extensions
Bing has introduced an update that allows advertisers and agencies to list prices in the search header, thereby improving the contextual relevance of the clickthrough.
Microsoft updates Bing Ads for campaign performance
Two updates in Bing Ads, neither of which are innovations, aim to help advertisers measure and optimise campaign performance.
Adobe adds features for Microsoft Bing search ads
The Adobe Advertising Cloud will now offer three new capabilities for managing bids and optimizing on Bing's search inventory.
Microsoft introduces Multi-Linking for Bing Ads
A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.
SEM helps brands to minimise the damage
New tools allow companies to position themselves ahead of controversies and to respond to them when they erupt in real time.
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