ros hamilton

GM chooses video over TV in Korea, sees improved brand metrics
Jul 15, 2013
Byravee Iyer

GM chooses video over TV in Korea, sees improved brand metrics

SEOUL - General Motors, one of the largest advertisers globally, is tweaking its media mix in Korea, shifting television ad spend to video advertising in an effort to increase its market share in the country.

Aegis names regional consumer insights director
Jul 21, 2011
Staff Reporters

Aegis names regional consumer insights director

SINGAPORE – Aegis Media has appointed Ros Hamilton as director of consumer insights for Asia-Pacific.

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