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The big issues brands must tackle to deliver seamless consumer experiences
May 3, 2023
Shawn Lim

The big issues brands must tackle to deliver seamless consumer experiences

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

Nielsen report: Advertisers aren’t spending enough money
Jul 19, 2022
Shauna Lewis

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

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