richard shotten

The pratfall effect
Aug 9, 2018
Richard Shotton

The pratfall effect

Book excerpt: How flaws make a brand more appealing.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

3 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

4 The return of Donald Trump: What it means for APAC's marketing industry

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Is impulse buy on deathbed in Indonesia?

6 Is impulse buy on deathbed in Indonesia?

Why Chinese brands are aggressively expanding in Indonesia

7 Why Chinese brands are aggressively expanding in Indonesia

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

10 MediaSense buys R3 as it eyes global client opportunities in creative