representation

Dec 5, 2024

Analysis of over a million ads reveals state of inclusive advertising

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Oct 22, 2024

Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

Jan 19, 2024

Media agencies and clients must put a stop to 'dirty attention'

Marty Davies explores why a reckoning is coming for disinformation in the ad industry.

Aug 22, 2023

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

Aug 14, 2023

Why South Asian Heritage Month matters in PR

Mohammad Qazalbash reflects on his father's journey from his small, conservative hometown of Peshawar to pursue a new career in London, and reiterates why diversity matters now more than it's ever done before.