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ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
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Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
Reddit acquires ad optimisation platform Memorable AI
Reddit will absorb Memorable’s automated creative insights into its ad tech stack.
Alexis Ohanian on investing in women's sports, AI, and the future of Asia
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
Inside Reddit's strategy to court advertisers in Asia Pacific
Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.
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