quentin george

The ad-man’s view of CES 2012

Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s just more and more advertisers there," said Greg Armshaw, McCann Worldgroup’s chief technology catalyst for Asia-Pacific. "Last year, Coca-Cola relocated its annual conference from Atlanta to Vegas so they could also attend CES.”