pubmatic highlight
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Myth busting: Header bidding
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Consolidation raises the stakes for SSPs
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
PubMatic’s ‘two big steps’ on transparency, and what’s next
Programmatic pioneers weigh in on industry trends and future endeavours.
Wrapper solutions: Open versus closed
A look into the pros and cons of each programmatic strategy.
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