project worldwide
How 'experience impact' is ushering in a new era of experiential marketing
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
Project: WorldWide adds Kunal Roy to APAC team
SINGAPORE - Following on its February announcement of expanding shopper marketing efforts in Asia, independent agency, Project: Worldwide, is putting Kunal Roy on the job as strategy and planning director, effective immediately.
Project WorldWide seeks acquisitions to expand in Asia
SINGAPORE – US-headquartered experiential marketing company Project WorldWide plans to buy several small agencies across Asia as it seeks to boost its business in the region.
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