procter gamble

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
May 24, 2022
Minnie Wang

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.

Procter & Gamble increases marketing spend by 30%
Oct 20, 2021
Sabrina Sanchez

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

SK-II’s marketing head on choosing purpose over short-term sales
Mar 24, 2021
Surekha Ragavan

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Could the smell of your dirty car literally kill you?
Jan 6, 2020
Ad Nut

Could the smell of your dirty car literally kill you?

This P&G ad wants you to stop stinking and driving in 2020.

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