principles

Brand-building series: What separates a good brief from 'good grief!'
Jul 23, 2013
Hugo Saavedra

Brand-building series: What separates a good brief from 'good grief!'

In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on developing a brief, delivering a briefing, and evaluating creative work.

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