prada
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
A dozen brands cut ties with Chinese actor Li Yifeng over prostitution scandal
Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?
As idol troubles continue, brands still bank on crazed fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
Can Prada Reach $6 Billion in Revenue Without China?
Although it initially lagged in China, the brand’s latest efforts on e-commerce and social media have driven significant traffic, helping to triple its online revenue.
Smash-hit TV drama sustains 'Korean wave' across Asia
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.
Chic Outlet Shopping Villages gears up for Asia expansion, starting in China
HONG KONG - Chic Outlet Shopping Villages, originating in Europe and operated by Value Retail, is planning its first step into Asian with a 130-store outlet in Suzhou, China, slated to open in Q1 2014.
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