play

Lego's 'playable' action movie shows parents the value of play
Sep 24, 2023
Imogen Watson

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

How YouAppi helped Bukalapak become Indonesia’s leading app
Nov 29, 2018
Faaez Samadi

How YouAppi helped Bukalapak become Indonesia’s leading app

CASE STUDY: Strong audience data and fast optimisation combined to bring many new users to Bukalapak’s platform.

Half of Google Play's revenue to come from emerging markets
Oct 18, 2016
Byravee Iyer

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

Maxus China forms ‘Play’ content division for BoCom, Haier, Sakura
Mar 25, 2015
Jenny Chan 陳詠欣

Maxus China forms ‘Play’ content division for BoCom, Haier, Sakura

SHANGHAI - Maxus has chosen China to debut a new content division called 'Play', as the lines between creative and media continue to blur.

HSBC mints commemorative medallions for Hong Kong Sevens campaign
Mar 21, 2013
Jenny Chan 陳詠欣

HSBC mints commemorative medallions for Hong Kong Sevens campaign

HONG KONG - HSBC has launched a 'Serious play' campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March).

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