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Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Mar 21, 2024
Shawn Lim

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

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