piaggio
How Vespa 'almost markets itself' in Asia
THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.
CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam
Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.
CASE STUDY: How Piaggio cultivated image of 'originality' among Vietnamese youth
Piaggio, an Italian manufacturer of scooter, ran a digital campaign for its flagship motorbike, the Liberty Italia, aligning the product with Vietnamese young people's desire to stay true to themselves.
Phibious Vietnam adds Piaggio to its portfolio
VIETNAM – Phibious has been named the lead brand agency for scooter manufacturer Vespa Piaggio Vietnam.
Piaggio appoints Y&R as creative agency for Vespa in Vietnam
HO CHI MINH CITY - Piaggio Vietnam, a subsidiary of the Italian-based Piaggio Group, one of the world's leading manufacturers of scooters and motorbikes, has appointed Y&R as creative agency for its Vespa line of scooters following a six-way pitch for the account.
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