personalization
Personalisation: Taking small-business service levels to the digital realm
Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.
You speak to millions, but you're talking to no one*
By combining great, relevant content with technology, you can build reach, adjust messaging and target precisely, without a huge media spill.
Getting personal with data: Are you after a one-night stand or a long-term relationship?
True understanding of customers, according to Aleetza Senn of analytics specialist Sparkline, is like the difference between meeting someone on Tinder and taking the time to learn enough about them to form a lasting relationship.
Mobile marketers: Don’t just follow the devices, focus on the users
To understand where you need to take your mobile marketing practices, writes Criteo's Yuko Saito, take a good look at your friendly neighbourhood barista,
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