patanjali
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Jun 11, 2024
Confusion prevails in India as advertisers, agencies grapple with new declaration rules
After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.
Jul 29, 2019
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
Nov 6, 2017
India's massive millennial wave
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
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