parker
Parker’s plan to keep luxury pens relevant in the digital era
ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.
Cultural blunders: Brands gone wrong
Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
Chinese sportswear brand Peak signs NBA player Tony Parker
HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.
OMD China inks media deal with Parker
SHANGHAI - OMD China has sealed the media account for renowned century-old pen manufacturer Parker.
PITCH LIST: June
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