paralympic games

Sep 3, 2024

Why brands need to stop talking about ‘overcoming’ disabilities

As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.

Sep 15, 2010

Paralympic medalist Kuniko Obinata to consult at Dentsu PR on sports, social issues

TOKYO - Dentsu Public Relations has announced that two-time Paralympic Games gold medalist Kuniko Obinata is retiring from skiing to provide sports and social business consulting for the agency.