otc drugs

Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports
Jun 23, 2016
I-Hsien Sherwood

Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports

Global survey says customers expect a lot more than a simple transaction: They want meaningful action

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

3 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

5 Stagwell to acquire ADK Global

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

6 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

7 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

8 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

10 Moves and wins roundup: Week of January 20, 2025