originals

Grooming advertising’s newest medium in China: TMG Originals
Nov 13, 2013
Emily Tan

Grooming advertising’s newest medium in China: TMG Originals

CHINA - With follower numbers upwards of 10 million globally, YouTube’s top personalities are more than just celebrities, they’re broadcast channels in their own right. In China, Thoughtful Media Group hopes to nurture a portfolio of similarly powerful stars and profit by aggregating their audiences for brands and agencies.

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