oracle

Aug 7, 2024

As Oracle sunsets its ad business, what can adtech learn from this?

Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.

Sep 12, 2019

The communication problem in the communications industry

In-house comms heads open up about how PR agencies should communicate more effectively with them.

Feb 7, 2018

Event retrospective: How the industry has evolved

From the flamboyant ‘90s to the digital metamorphosis of recent years.

Feb 17, 2017

Tech talk: Mobile targeting, programmatic video, more

Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.

Nov 25, 2016

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

Jun 22, 2016

Photos: Oracle's Cannes 'Sunset Soiree'

On Tuesday, Oracle hosted a Sunset Soiree at the rooftop of the JW Marriott at Cannes.