oracle
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As Oracle sunsets its ad business, what can adtech learn from this?
Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.
The communication problem in the communications industry
In-house comms heads open up about how PR agencies should communicate more effectively with them.
Event retrospective: How the industry has evolved
From the flamboyant ‘90s to the digital metamorphosis of recent years.
Tech talk: Mobile targeting, programmatic video, more
Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.
Challenging times ahead for CMOs: Oracle survey
Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.
Photos: Oracle's Cannes 'Sunset Soiree'
On Tuesday, Oracle hosted a Sunset Soiree at the rooftop of the JW Marriott at Cannes.
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