open generation
PROMOTED
May 4, 2016
Open Generation: Career goals need to balance with personal fulfilment
Asia’s under-35s tend to be career-minded and goal-driven, but increasingly look beyond simple financial rewards for their job satisfaction, according to a major study by Zenith.
Mar 16, 2016
The Open Generation goes to the mall
Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter
Nov 18, 2015
Open Generation: Money and happiness
This first deep dive into ZenithOptimedia’s comprehensive study on Asia’s Millennials takes a look at the correlation between happiness and finances.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)