open ai
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
Will DeepSeek change the game in AI branding?
As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?
As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.
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ChatGPT search has officially launched
The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.
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