online to offline
O2O: India's Affle acquires Singapore-based Shoffr
Company claims its third acquisition in 12 months completes its omnichannel consumer platform.
Go social: From engagement to sales
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
Carrefour Group appoints Publicis.Sapient for global e-commerce transformation
Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).
Alibaba spends US$2.88 billion on hypermarkets in China
The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.
How Alibaba is integrating ecommerce with bricks-and-mortar shopping
The company's new Home Times shop in Hangzhou displays more than 20,000 home-decor products.
How FrieslandCampina got 32,000 selfies and 230% ROI
CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.
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