online banking

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking
Feb 25, 2011
Staff Reporters

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking

KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to RHB’s online banking proposition.

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