omni
How OMG plans to tackle signal loss of cookies with data clean rooms
As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Omnicom organic revenues slide 1.8% in Q1
But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year.
Omnicom launches marketing and insights platform
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
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