oatly

Jun 28, 2024

How Oatly penetrated the Chinese plant-based market

Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.

Mar 24, 2024

Oatly hires global media partner

PHD was the incumbent on the account.

Oct 18, 2023

Oatly on daring ‘big dairy’ to show off its climate hoofprint

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.

May 8, 2023

Oatly offers free advertising to dairy rivals willing to reveal carbon footprint

The Swedish oat-drink company has added information about its climate impact to products in the U.S.

Apr 28, 2023

Oatly created a F*ck Oatly website. Here’s why

For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.

Feb 15, 2022

What does a new oat 'm*lk' brand have to do with Monty Python?

A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.