oatly
How Oatly penetrated the Chinese plant-based market
Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.
Oatly on daring ‘big dairy’ to show off its climate hoofprint
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
Oatly created a F*ck Oatly website. Here’s why
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
What does a new oat 'm*lk' brand have to do with Monty Python?
A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)