novartis
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Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Publicis Media's Starcom wins Novartis' global media review
Publicis' recently acquired Epsilon played a key role in the pitch.
Novartis launches global media review
Pharma giant's media is handled by Starcom in many markets.
Psoriasis should not make people pariahs: Novartis campaign
A Novartis campaign for Malaysia tries to create a movement for acceptance.
Listen to your heart, Novartis urges Singaporeans
DigitasLBI spot aims to help people recognise heart-failure symptoms.
Can Novartis recover from a PR nightmare in Japan?
Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.
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