nostalgia marketing

Power of the past and the (continued) renaissance of nostalgia in marketing
Jan 3, 2024
Darren Burns

Power of the past and the (continued) renaissance of nostalgia in marketing

Pause. Stop. Rewind. The careful product re-introduction of nostalgia comes in cycles. And now, Golin's APAC president observes that the post-pandemic, economically battered world is again warming up to the comforts of the past.

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