nitro
Where have all the brave brands gone?
In an exclusive excerpt from a new book SapientNitro's Kim Douglas shares five tips for creating brave brands.
Volvo moves its creative account out of Sapient Nitro in China
SHANGHAI - Swedish carmaker Volvo, which was acquired by the Zhejiang-based China auto car giant Geely in 2009, has moved its creative account in China from Sapient Nitro.
Y&R Shanghai scoops Harbin Beer summer campaign
SHANGHAI - Shanghai-based AB InBev has handed creative duties for its Harbin beer summer ad campaign to Y&R Shanghai, marking the agency's first beer account.
Sapient to acquire Nitro Group
SHANGHAI - Sapient, a US-based global consulting firm, is to acquire independent creative agency Nitro Group in a move that will see the two companies combine expertise in advertising, digital commerce, marketing technology and social media.
M&M's focuses on social sharing for China relaunch
SHANGHAI - Mars Confectionary is relaunching its M&M's milk chocolate snack in China with a campaign exploring the concept of social sharing.
M&M's | Coloful Fun Play | China
M&M's is re-launching in China to appeal to young consumers in transition from adolescence to adulthood.
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