nick seckold
Nov 7, 2012
Digital Asia Festival 2012: Moving mobile from 'why' to 'how'
BEIJING – Agencies are still focused on selling “why mobile?”, but marketers have moved on and are now asking: “How?”, Nick Seckold, Mindshare's head of digital for Asia-Pacific, told delegates at the 2012 Digital Asia Festival here this morning.
Jun 26, 2012
Mobile-marketing experts advise against purely mobile campaigns
SINGAPORE - Brands should not launch purely mobile campaigns but couple their mobile efforts with other medie in an integrated fashion, according to mobile-marketing experts from ESPN and Disney.
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