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Sony Australia gently mocks clueless DSLR users in viral campaign
Nov 16, 2012
Emily Tan

Sony Australia gently mocks clueless DSLR users in viral campaign

SYDNEY - Armed with the insight that close to two-thirds of DSLR consumers nearly always have their cameras set to 'auto' mode, Sony and its agencies, led by Havas Sydney, set out to present an alternate option.

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