newfronts 2024

NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
Apr 30, 2024
Brandon Doerrer

NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data

A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.

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