neuromarketing
Apr 5, 2017
Neuromarketing: Ad gurus who do the voodoo based on what you view
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.
Mar 16, 2012
Neuroscience to get inside the brains of Chinese consumers
BEIJING – Chinese marketers can now congregate not in focus group rooms conducting surveys but in neurological testing labs monitoring brainwaves, as neuromarketing, the new kid on the block in consumer research, kickstarts in the mainland.
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