nasmedia

Audience buying on upswing in Korea: DMP provider Lotame
Aug 13, 2014
Matthew Miller

Audience buying on upswing in Korea: DMP provider Lotame

SINGAPORE and SOUTH KOREA - A partnership between South Korean digital-media agency Nasmedia and DMP (data-management platform) provider Lotame signals a move toward audience- and data-driven ad targeting in the country, according to Mat Ward, Lotame's APAC managing director.

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