multinationals

Four in five multinationals are deferring campaigns
Apr 7, 2020
Simon Gwynn

Four in five multinationals are deferring campaigns

Same number are creating new messages that respond to impact of pandemic on people's lives, says WFA survey.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

3 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

6 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

8 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

9 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025