mobile ads
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Jan 4, 2024
In-game mobile ads cause APAC gamers to ditch gaming
TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.
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Aug 31, 2023
APAC markets are main drivers of gaming revenue growth across mobile, PC and Mac
TOP OF THE CHARTS: Report finds that sentiment towards in-game mobile ads generally deteriorated last year, while rewarded video and playable ads were gamers’ preferred ad types.
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