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Why audio is the new video for advertisers
Sep 15, 2024
Vineet Singh

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Why location data is changing the face of out-of-home advertising
Mar 1, 2017
Andrew Darling

Why location data is changing the face of out-of-home advertising

Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.

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